Jewellery Moments are proud to welcome their new fashion blogger, Sophie Butcher, to the team.

With the launch of their new website just a couple of weeks ago Jewellery Moment’s have seen a sharp rise in interest to the site. They are thrilled to have such a large following and Alice (MD) is keen to ensure they are kept well entertained!

“I love clothes! I love to see personal expression through style, to see garments put together that you wouldn’t expect. I also love the idea of creating a beautiful image or photo that doesn’t necessarily have to feature clothes, but is still ‘fashion’.”

 

Sophie is the perfect candidate for the job; passionate, hardworking and creative she will fit into the company perfectly! When asked how she felt about joining the team she told us “I feel so excited! I wasn’t expecting to get the position, so it was a lovely surprise. I can’t wait to put the skills I’ve learned from my degree, as well as my personal love for writing and fashion, to the test for a real blog and work with a real brand!”. It will be great to have her on board and see her creative writing style in action.

From the young age of 16 Sophie developed a strong interest in the world of fashion and since this time she has pooled over fashion magazines, often making collages to gain inspiration for her own work. She tells us “I love clothes! I love to see personal expression through style, to see garments put together that you wouldn’t expect. I also love the idea of creating a beautiful image or photo that doesn’t necessarily have to feature clothes, but is still ‘fashion’.”

Drawing upon her new role Sophie reflects how the experience will be invaluable for her future career within the fashion industry  ”I’ll get to see how a real brand is developed and grown, and improve my social media and writing skills, which are so important in the industry today.”

I dream of being a fashion journalist, so reporting on events and creating content for a brand such as Jewellery Moments will be amazing practise for that.

 

Finally, to give us a flavour of Sophie’s tastes we asked her who her favourite fashion designer was, she couldn’t quite narrow it down to one but informed us.

“I will always love Burberry Prorsum; it stays so quintessentially British and classically stylish whilst still bringing something new and desirable every season. I’m also a huge fan of Valentino, Proenza Schouler and Erdem, but will never give up my love of high street gods Topshop!”

Sophie’s first project will be to attend Durham Fashion Week’s headline show on Saturday 19th October at a secret location! What a chore!!